Salad Collective Increases Feedback Volume By 10x

The Partnership

Salad Collective

Founded in 2009, Salad Collective brings together three iconic brands - MAD Greens, Tokyo Joe's, and Snappy Salads - under one mission: to redefine fast-casual dining with fresh, flavorful, and wholesome meals.

With vibrant salads, hearty bowls, and a commitment to sustainability, Salad Collective has become a beloved name across the Rocky Mountain region and beyond.

• Integrations: Olo, Punchh, PAR Brink
• Total Locations: 82
• Survey Completion Rate: 96.1%

The Challenge

Use Guest Feedback To Accurately Inform Actions

Salad Collective struggled to collect sufficient feedback through previous platforms.

Low feedback volume from paper receipt surveys prevented GMs, DMs, and the executive team from identifying actionable insights. This led to a lack of confidence in making data-driven decisions.

That's when they turned to Tattle.

The Solution

Enable Operators To Make Data-Driven Decisions

First step? Supercharge feedback with Olo & Punchh integrations.

Through this digital-first solution, guests receive a survey email 90 minutes after a transaction, with details like location, time of day, ordering channel, and email address pre-populated.

Not only does the survey ask customers about their overall rating of each operational category (e.g. food quality, speed of service, hospitality etc.), but also it collects factor-level details within each category (e.g. temperature, texture, flavor, spice, etc.).

"Tattle has been a game-changer for our guest feedback needs, serving as a trusty sidekick to our operator's guest listening and recovery efforts," said Ruppert.

Extracting operational insights from raw data. Automatically.

Tattle surveys ask guests to rate the specific factors contributing to a positive or negative experience. We feed those responses to an algorithm that recommends the top improvement areas.

Thus, Tattle automatically turns data into actionable items.

No stone was left unturned, with previously ambiguous operational areas now being crystal clear.

Moreover, the intuitive interface is a hit with managers and operators at all levels. This enabled them to actively engage in understanding the insights, based on the permission level they're assigned.