Huey Magoo's Sees Google Reviews Jump from 4.09 to 4.53 After Joining Tattle

The Partnership

Huey Magoo's & Tattle

Huey Magoo's is Florida's rapidly expanding chicken tender brand, known for serving the "filet mignon of chicken tenders." Since 2019, they've grown from 7 locations to 80+, with plans to break 100 units in 2026.

In 2022, Huey Magoo's partnered with Tattle to fundamentally transform their approach to guest feedback and operational excellence, replacing their struggling mystery shopping program with real-time guest insights.

• POS: Qu Beyond
• Integrations: Incentivio, Opus, R365, 7 Shifts
• Locations: 80+
• Survey Completion Rate: 96.5%

The Challenge

Mystery Shopping Failed; Guest Recovery Was Critical

When Huey Magoo's hit 40 stores, they were struggling to get two mystery shops per week. Over six months, they were supposed to receive 480 mystery shops but "were grossly underneath that number" due to poor vendor performance.

As a result, the executive team didn't always know what was happening at the restaurant level.

"If we didn't have Tattle, during this period of industry struggle for fast casual dining, the most critical component for success, the guests' perspective, would be missing from our executive strategies," said Matt Poleos, VP of Operations at Huey Magoo's.

Another challenge was guest recovery. "Perfection is always the goal, but it's difficult to maintain. The next step to perfection is redemption," Matt said. In an attempt to reach all guests, they were looking for a proactive survey and guest experience platform that could help them build connections with Huey Magoo's guests, regardless of how they order.

The Solution

Removing Stress and Delivering Volume

After discovering Tattle in 2022, Matt saw an opportunity to fundamentally change operations at Huey Magoo's.

"We could remove that layer of stress between franchisor and franchisee of 'do this, don't do that.' Instead, we put it on the guest to tell us what each restaurant's opportunities are, and not rely on subjective opinions."

The volume difference was staggering. In their first six months with Tattle, they collected 24,000 surveys compared to being "grossly underneath" their target of 480 mystery shops.

"The percentage of increase factor is so high that the calculator displays the 'Error' message."

This massive volume provided macro-level insights: "From my seat as a VP of Operations, it gives me the ability to communicate to the organization the 50-thousand-foot view, while our Franchise Business Consultants can also drill down into the region or location view and understand exactly what's going on."

Reputation Management Drives Adoption

When Tattle launched the Reputation Management feature, Huey Magoo's immediately embraced it. With Tattle's all-in-one dashboard, they're able to see various reports on each store's online review performance and reply to each review directly within Tattle.

When Matt provided the first report to the brands Franchise Advisory Council, the data was eye-opening. The collaboration that ensued between Franchise Business Consultants and franchise restaurants drove direct results, soaring to the 4.53 Google rating.

He demonstrated Tattle's real-time capabilities: "I actually responded to some reviews on Google for our corporate locations, right there in the room with them face to face and the reply instantly showed up on Google. A digital online reputation management solution in seconds, a high value task in today's restaurant landscape, completed in seconds. I was like, boom, there it is."

The AI reply feature also became invaluable: "It can transform critical thinking time, into critical editing time, a much more efficient path for the process."

Dramatic Performance Improvements

The transformation was dramatic across multiple metrics. Huey Magoo's daily moving average on Google reviews went from 4.09 to 4.53 between October and December.

Simultaneously, through systematic weekly reporting from Franchise Business Consultants, overall incident rates dropped from 18% down to 12%, surpassing their 2025 goal of 13% or less.

Perhaps most impressive was their survey engagement: "96.5% of those people who answer the first question go on to finish it," Matt noted. "That's an extremely high conversion rate and it doesn't come with the cost of an SMS fee."

The impact on operational excellence was clear. "When you look at the immediate elevation of our daily moving average in Tattle, it's clearly evident how the data can be leveraged to directly improve key metrics in restaurant performance."

The Tattle Advantage

Expert Support and Strategic Impact

"I have only five star responses for the Tattle team on the support offered to us," Matt said.

But beyond support, Tattle brings industry-leading expertise that Matt values for strategic decisions. "We like the white-glove insights that the experts at Tattle give us about our data... It's coming from people who look at possibly millions of surveys that are submitted and what the macro-overview is."

This expertise helps Huey Magoo's make data-driven operational decisions, including strategic marketing investments: "We don't want to spend marketing dollars where it's just going to be thrown into the furnace during periods of store level operational challenges."

Tattle's visibility helps the whole team have a 360-degree view into both individual restaurant operations and the franchise system as a whole.

Driving Franchise Success

The franchise team's success is ultimately attributed to every operator at every level of the organization.

"Recently, the Franchise Operations team openly stated to its operating system: 'You guys are amazing. We brought the information from Tattle to you, but you guys are the ones that actually have to go out there and do that with every guest every time to make it happen. That's no small feat,'" Matt said.

The results speak for themselves. Through their partnership with Tattle, Huey Magoo's has:

• Replaced an ineffective mystery shopping program with 50X+ more feedback
• Improved Google review scores by 10.4% (from 4.09 to 4.53)
• Reduced incident rates by 33% (from 18% to 12%)
• Achieved a 96.5% survey completion rate
• Created a data-driven culture focused on guest experience

As Huey Magoo's continues its rapid expansion toward 100 units, Tattle remains central to their operational strategy.

"Tattle has been very instrumental over the last couple of years for us," Matt concluded, emphasizing how Tattle has become an indispensable part of Huey Magoo's path from Mid-Market to an Enterprise brand through the lens of the guest and the brand’s continuing success story.