Village Way Restaurant, NY, ran by my parents.

I started Tattle because I watched my parents run a restaurant the hard way.

Every night after closing, they'd stay up late sifting through paper comment cards, trying to make sense of scattered guest feedback. They knew that guest feedback should be their north star, but the system was broken. They had no clear way to spot patterns, prioritize fixes, or measure if changes actually worked.

Throughout my time building Tattle, I always come back to this question: How do we help restaurants turn guest voices into the operational improvements that actually drive results?

And that's how we embarked on this mission: Empower every business to master their guest experience and turn it into their greatest competitive advantage.

Not by chasing higher star ratings. By fixing what's actually broken.

In this increasingly competitive industry, we're helping great businesses return to the basics.

The Problem Isn't Your Google Reviews

Here's what I see when I talk to restaurant operators: They're drowning in feedback but starving for answers.

The feedback landscape has exploded. Your dine-in guests rate you on Google and Yelp. Your delivery guests rate you on DoorDash, Uber Eats, and Grubhub—often with completely different pain points. Your online orders and loyalty guests respond to post-visit surveys. Each channel tells part of the story, but nobody sees the full picture.

So operators end up reacting to symptoms instead of solving root causes. They see a dip in satisfaction scores but don't know if it's food quality, service speed, or something else entirely. They respond to individual complaints but miss the systemic issues affecting dozens of guests.

Guest expectations have evolved beyond ratings. It's not enough to track your Google score anymore. Guests expect you to really listen, remember their preferences, and fix recurring issues before they become dealbreakers. They can tell when you're asking for reviews versus genuinely trying to improve.

What Mastering Guest Experience Actually Means

When we say "master your guest experience," we're not talking about perfection. We're talking about building a system where guest feedback drives real operational change.

Here's what that looks like in practice:

See the full picture. Every survey response, every review, every delivery rating, every item-level comment should be unified in one place, in real-time. Because you can't fix what you can't see, and you can't prioritize if feedback lives in silos.

Understand what actually matters. Not just that satisfaction dropped 5 points, but why. Is it food temperature? Portion sizes? Wait times? Which issues are one-off complaints versus systemic problems affecting your entire operation?

Turn insights into action plans. This is where most platforms stop, and where Tattle's AI Coach takes over. Based on your own feedback at a location level, it generates specific, actionable recommendations for each location—based on your own training manuals, SOPs and brand standards.

Close the loop fast. When a guest has a bad experience, you window to recover them is small. It's key to have the right issue routing and alert system, as well as the right tools to personalize your win-back efforts at scale.

Prove improvement over time. The magic happens when you can show your team: "We focused on speed of service last month, and guest satisfaction increased 8%." That's validation that your operational changes are working. It's what turns feedback from noise into your competitive advantage.

The Stat That Changed How We Built Tattle

Here's the number that drives everything we do: When a restaurant improves their Tattle-assigned monthly objective, there's an 84% likelihood their guest satisfaction will increase within 60 days.

Read that again. 84%.

That's not correlation. That's causation. When you identify the right operational priority and focus your team on fixing it, guests notice. Satisfaction rises. Repeat visits increase. Revenue follows.

But here's the thing: Most restaurants never get to that 84% because they don't know which lever to pull. They see a dozen issues in their feedback and either try to fix everything at once (and make no meaningful progress) or fix the loudest complaint (which might not be the most impactful).

Tattle's AI Coach solves that. It analyzes all your feedback, identifies the highest-impact opportunity, and gives each location a clear monthly objective. One focus area. Specific actions. Measurable results.

That's how you turn guest experience from a vague aspiration into a competitive weapon.

Why This Matters Beyond Tattle

The restaurant industry is too important to let operational mediocrity win.

The operators who care most, who obsess over ingredients, invest in training, create genuine hospitality…shouldn't lose to competitors who are just better at gaming review platforms. Regional brands and independents shouldn't need enterprise budgets to understand their guest experience at scale.

The playing field should reward restaurants that listen to guests and continuously improve their operations. Technology should enable that, not create another reporting dashboard that nobody has time to check.

That's what we're building at Tattle. Not just a feedback platform, but an operational improvement system that helps restaurants get better every single month.

Because here's what I've learned in over a decade of doing this: Your guests are already telling you exactly how to beat your competition. They're telling you in survey responses, in menu item-level ratings, in the patterns of what frustrates them and what keeps them coming back.

All you need in 2026 is getting better at the fundamentals, and let your guests tell the story of your improvement.

What We're Building Toward

Our mission stays constant: Empowering every business to master their guest experience and turn it into their greatest competitive advantage.

Guest feedback is too valuable to live in silos, too important to treat as just reputation management, and too actionable to only be for guest win-backs.

And when restaurants build the operational discipline to continuously improve based on what guests are saying, everybody wins. Operators will build more sustainable businesses, teams will have clear priorities, guests will enjoy better experiences, and the industry will become stronger.

That's the future we're building. One insight, one action plan, one operational improvement at a time.

Alex Beltrani__Founder & CEO, Tattle

Ready to turn guest feedback into operational excellence? Watch a demo or talk to our team to see how Tattle helps you listen better, improve faster, and win more guests.