Insights & Updates
Latest from Tattle
Discover trends, tips, and insights to elevate your restaurant operations.
Discover trends, tips, and insights to elevate your restaurant operations.
Alex Beltrani
2025 was a defining year for the restaurant industry—and for the brands that partnered with Tattle to transform how they listen to and act on guest feedback.
While the broader market faced significant headwinds—traffic barely turning positive in Q4 after months of decline and price increases moderating to 3.1% from double-digit growth the year prior—a clear pattern emerged: brands that delivered exceptional hospitality significantly outperformed their competitors, seeing 2.4 percentage points better sales growth according to Black Box Intelligence.
In an industry where margins are razor-thin and guest expectations have never been higher, that performance gap represents the difference between growth and stagnation.
At Tattle, we spent 2025 building the tools that help restaurant operators close that gap—at scale, across thousands of locations. Here's what we shipped and why it matters.
What it is: AI Coach is an intelligent assistant that transforms raw guest feedback into targeted, actionable recommendations that improve satisfaction scores.
Why it matters: Most restaurant operators are drowning in feedback. They know they have issues, but they don't know which issues to prioritize or how to fix them at scale across dozens or hundreds of locations.
AI Coach solves this by analyzing patterns across reviews, surveys, and incident reports—then serving up specific improvement actions in your knowledge base, complete with operational context. It's like having a CX consultant embedded at every location, 24/7.
The impact: Hooters deployed AI Coach across 15 pilot locations and saw Customer Effort Rate (CER) improvements in 12 of them within just 90 days—some locations improved by as much as 85%. That's not incremental improvement. That's transformation.
Pattern detection across guest feedback channels
Automated action recommendations tied to specific operational improvements
Knowledge base integration with training materials and SOPs
Performance tracking to measure impact of implemented changes
What it is: A streamlined, centralized dashboard designed specifically for single-location managers and operators, putting critical metrics and action items at their fingertips.
Why it matters: Multi-location brands have historically had excellent analytics tools, but single-location operators were left with clunky, overcomplicated interfaces designed for enterprise users. We built something better.
The Single Location Dashboard gives independent operators and franchisees the same competitive advantages as major chains—simplified views of guest satisfaction trends, review performance, incident tracking, and immediate action items—without the complexity.
The impact: Operators can now spot trends, respond to issues, and track improvements in real-time, all from one clean interface. No more logging into five different platforms to understand how your location is performing.
At-a-glance metrics for ratings, reviews, and guest satisfaction
Action item prioritization based on impact
Trend visualization to spot patterns before they become problems
Mobile-responsive design for on-the-go management
What it is: A modernized, unified inbox system that captures, routes, and organizes every guest inquiry—from website forms to email to social media—in one centralized location.
Why it matters: Guest inquiries were getting lost. A catering request comes through the website. A complaint arrives via Facebook. A partnership inquiry hits the general email. Different people (or no one) respond to each, creating inconsistent guest experiences and missed revenue opportunities.
Contact Forms eliminates the chaos by funneling everything into one organized system with smart routing, status tracking, and response templates.
The impact: No more missed inquiries. No more "I never heard back from you" complaints. Every guest message gets seen, routed to the right person, and tracked to resolution.
Unified inbox for all inquiry types and channels
Smart routing based on inquiry type and location
Status tracking (pending, in progress, resolved)
Response templates for common inquiries
SLA monitoring to ensure timely responses
What it is: Expanded review monitoring and management across third-party delivery platforms—DoorDash, Uber Eats, and Grubhub—with intelligent in-survey prompts designed to boost ratings.
Why it matters: In 2025, 73% of restaurant operators increased their technology investments, according to the National Restaurant Association. But here's what most missed: your reputation isn't just on Google and Yelp anymore.
With delivery representing an increasingly large share of restaurant revenue, ratings on DoorDash, Uber Eats, and Grubhub directly impact visibility and order volume on those platforms. Yet most brands had no systematic way to monitor or improve those ratings.
The impact: Brands can now track sentiment and ratings across every platform that matters—and proactively improve them with in-survey prompts that encourage satisfied guests to leave reviews where it counts most.
Multi-platform monitoring (Google, Yelp, Facebook, DoorDash, Uber Eats, Grubhub)
In-survey review prompts to drive ratings on key platforms
Sentiment tracking across all review sources
Automated alerts for negative reviews requiring immediate attention
Competitive benchmarking against similar concepts
Beyond the major product launches, we significantly expanded Tattle's AI capabilities throughout 2025:
Advanced natural language processing that understands not just what guests are saying, but how they feel about it. The system identifies emotional tone, urgency, and satisfaction levels automatically.
Generate contextually appropriate responses to reviews and inquiries instantly, maintaining your brand voice while saving hours of manual work.
Get executive summaries of hundreds of pieces of feedback in seconds. Perfect for weekly leadership reviews or board presentations.
The system automatically categorizes feedback by topic (food quality, service speed, cleanliness, pricing, etc.) and severity, making it easy to spot systemic issues across locations.
The proof is in the performance. Here's what our partners achieved in 2025:
Huey Magoo's Chicken Tenders
Boosted Google ratings by 10.4%
Reduced customer incidents by 33%
Directly tied Tattle scores to sales growth
Wings & Rings
Climbed from 3.8 to 4.7 average rating
Improved consistency across 165 locations
Mellow Mushroom
United 165 locations on a single platform
Gained unprecedented visibility into multi-location performance
Hooters
12 of 15 AI Coach pilot locations improved CER within 90 days
Some locations saw improvements of up to 85%
Let's talk about the numbers that actually matter to your bottom line.
According to research from Black Box Intelligence analyzing over 1.4 million reviews, a 3.1% increase in average star ratings translates to approximately $39,000 in additional annual revenue for QSR units and $125,000 for casual dining locations.
Read that again. A modest improvement in how guests perceive your restaurant—driven by better service, faster response times, and more consistent experiences—can mean an extra $39K to $125K per location per year.
For a 20-location chain, that's $780K to $2.5M in additional revenue. For a 100-location brand? $3.9M to $12.5M.
That's not theory. That's the measurable impact of prioritizing guest experience in a data-driven way.
250+ restaurant brands partnered with Tattle12,000+ active locations using our platform18 billion+ guest insights collected and analyzed
From emerging fast-casual concepts to established QSR leaders, the brands investing in systematic guest experience management are the ones pulling ahead.
2025 proved something we've believed for years: in a competitive, margin-compressed restaurant industry, guest experience is your most defensible competitive advantage.
Technology can't replace hospitality. But the right technology can help you deliver exceptional hospitality consistently, at scale, across every location.
73% of restaurant operators increased their technology investments in 2025—but most still can't answer two fundamental questions:
What are my guests actually saying?
What should we do about it?
That's the gap Tattle closes.
