Success Story

The Halal Guys Boosts Guest Satisfaction with Performance Management in Tattle

How The Halal Guys Improves YoY Guest Satisfaction by 10% Using Tattle’s Objectives and Benchmarking tools.

halal guys food

“Tattle has helped us move away from secret shoppers and get actual customer reviews.”

Arthur Sabedra
VP of Operations
The Halal Guys

Arthur Sabedra Halal Guys

The Objective

Establish Strategy and Processes to Translate Feedback into Action

Despite collecting feedback for years, the Halal Guys saw that traditional feedback platforms couldn’t enable new processes and strategies. They needed a tool that — beyond just collecting data — helped the team set goals and manage performance across all team members, so each location could steadily improve their operations each month.

The Halal Guys also wanted an internal communications system that allowed managers to align 200+ team members on performance goals and foster much needed transparency.

Brand Overview

Integrations: Olo, Punchh, Revel
Locations: 94
Tattle partner since: 2019

the halal guys team
Guest Recovery

Solution #1

Setting Objectives Based on AI-Driven Improvement Recommendat

Tattle automatically identifies the top improvement areas for each location.

For example, if Tattle identifies “Speed of Service” as the top opportunity, that means an improvement in the Speed of Service rating will most likely maximally increase guest satisfaction and revenue.

Once an objective is set, Tattle will display the top factors that contribute to issues in that operational category, so the team knows exactly what to improve on.

Each month, Tattle sends 3 automated emails to the entire team:

Objective Kickoff: Team alignment on goals

Mid-month Progress: An update on key metric changes

End-of-month Result: Performance update

Solution #2

AI-Driven Improvement Recommendations

Tattle surveys ask guests to rate the specific factors contributing to a positive or negative experience, and uses a proprietary algorithm to recommend the top opportunities for improvement.

This means Tattle automatically translates data into actionable items. Based on each location’s unique feedback data, Tattle will identify their top opportunities to act on that will most likely boost customer satisfaction and revenue. Such data was able to shed light on issues that weren’t even issues at all, giving the management team more space to focus on problem areas only.

Moreover, the dashboard is incredibly easy to use, which means all levels of managers and operators can actively engage in understanding the insights from data, based on the permission level they’re assigned.

Guest Recovery

The Results


Increase In Online Ordering Scores


5-Star Responses


Survey Completion Rate

halal guys food

With different access levels for the executive, DMs and GMs, it’s now easier than ever to monitor performance at each location, and benchmark across locations internally.

Interested in seeing what Tattle can do for your restaurant brand? Click the button below to get started.


Watch an in-depth demo of the Tattle platform today!

Tattle Play Demo Video