The Counter wasn’t getting enough feedback to understand where their strengths and weaknesses were. Without constant and reliable insight into the guest experience, strategic decisions regarding operations were sometimes difficult to make. With seven restaurants, they were unsure about which issues were concept-related and which were operations-related.

Similarly, they weren’t sure which of their unique qualities were important to the guest. The data they had just wasn’t robust enough to tell a story or empower them to make operational changes with confidence.

Brand Overview

Integrations: Olo
Locations: 7
Tattle partner since: 2019

Tattle also automatically translates data into actionable items for the The Counter teams. Based on each location’s unique feedback data, Tattle will identify their top opportunities to act on that will most likely boost customer satisfaction and revenue.

With Tattle’s help, The Counter team uncovered the key opportunity with their off-premise deliveries: missing or innacurate items. Armed with Tattle data, The Counter saw that some locations were doing better than others and was able to bring the awareness to the operations team who ultimately improved the quality control process for off- premise orders.

“We knew these issues could be addressed with either training or workflow changes, and we were able to address both to improve this for our customers,” said Katz.