PICKING A CX PLATFORM

If you’re here to better understand the differences between Tattle and traditional customer experience management platforms (e.g. SMG, InMoment and Medallia) – or are looking for a new CX platform altogether – you’ve come to the right place.

While each product has its share of similarities and differences (which we get into further down the page), Tattle is designed to help restaurants improve on everything from operations to guest experience, while making the whole process actionable and easy to implement across all restaurant units.

Now, let’s take a look at the differences between these platforms.

#1

Having worked almost exclusively with QSRs, FSRs, and Fast Casual brands for the past decade, the Tattle platform has become the go-to tool for restaurant executives and operators.

Every aspect of the platform – from feedback collection to guest recovery – has been carefully engineered through the lens of what restaurant brands need on a day-to-day basis. Whether that’s providing brand-wide insights for the C-suite or addressing specific pain points DMs, GMs, and Franchisees, we help the company from top to bottom.

In comparison, larger CX platforms – such as SMG and InMoment – span dozens of industries including retail, automotive, healthcare, insurance, and more, ultimately losing specificity and customizability in the process. On the other hand, the Tattle team consists of almost exclusively experienced professionals in the hospitality space, therefore creating a platform that’s truly by restaurant operators, for restaurant operators.

#2

Unlike the platforms of traditional brands, you don’t have to be a data analyst to use Tattle. It’s incredibly easy to navigate the platform and find exactly what you’re looking for in just a few clicks.

The reporting can be quickly filtered by numerous categories (date, day-part, location, group, etc.) and provide a macro view of the entire brand, or a micro view of specific units. The Objectives section advises your team on what issues to tackle first that will have the highest probability of improving the overall guest satisfaction within 30 days.

Your teams can manage guest correspondence and incidents within the same dashboard as well. Easily manage, monitor, and respond to dissatisfied guests automatically with guaranteed transparency and accountability.

#3

SMG, InMoment, and Medallia all take between 3 and 6 months to roll out their customer experience solution across a brand. For the Tattle platform, it takes less than a week to implement.

Our amazingly quick and hassle-free launches are due to a few things.

First, our platform is incredibly intuitive and easy to use. Though we offer free training, it’s almost never needed.

Second, we have a amassed a great number of restaurant partners we integrate directly with (i.e. POS, ordering, loyalty, and kiosk).

Lastly, our integrations are quick, because our platform is lightweight. No installing new softwares. No adding additional hardware. Log in to the online dashboard and you’re good to go.

#4

One of the biggest advantages of Tattle (particularly observed by enterprise-level restaurant brands) is our customer success team. Your brand will get a dedicated Tattle expert for whatever you may need – from unlimited training and support, to hands-on strategy and insight sessions.

Having a dedicated support team makes for a quick launch, smooth company-wide adoption of a new software tool, and a flourishing long-term partnership built on trust and mutual success. While traditional guest experience platforms give you a support page, we give you a person.

In this section, we will look at the top customer experience management features and the corresponding strength of each platform (on a scale of 0 to 100).

TESTIMONIAL

“Tattle is a powerful tool to help gain actionable insight on patterns in the guest experience. It’s a great way to better understand the guest so that you can provide the best possible experience.”

Aaron Yang
Vice President, Din Tai Fung Restaurant Group