Why Brands Are Retiring Secret Shop Programs

“Now we’re getting actual customer reviews after moving away from the expensive twice monthly secret shops that didn’t fool anyone,” said Art Sabedra, VP of Company Operations at The Halal Guys.

Brands like the detailed reports provided by Secret Shoppers, but the truth is feedback technology can now provide more granular, more structured and higher volumes of feedback from your real customers.

✅  Supercharge your feedback volume with automatic survey sends

✅  Pinpoint root causes of issues and opportunities at a location level

✅  Simple dashboard reports for execs, AMs and GMs

✅  Month-to-month payment, no long-term contracts

Trusted by Top Brands Nationwide

Uncover the “why” behind scores.

Online reviews or mystery shoppers can no longer satisfy the strategic restaurant operators of today. You need a powerful feedback platform that pinpoints top opportunities with a data-centric approach.

That’s why Tattle uses causation-based surveys with a 94% completion rate, so you get 20x more data than alternative solutions. We also use Machine Learning to rank your highest-impact opportunities that boost guest satisfaction and revenue.

In short: we analyze the data so you don’t have to.

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Focus on what matters.

Ok. You’ve identified your top improvement opportunities in Tattle. Now what?

Based on each location’s unique opportunities, you can set monthly objectives to align the team, execute action items, and track progress over time.

No wonder brands call Tattle “the center of gravity” of their business, where an average GM logs in 6 times a day!

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Actionable insights at your fingertips.

From tracking key metrics to benchmarking locations, operators can filter reports by daypart, ordering channels, top box score, incident rate and more.

Tattle offers three permission levels granting different access to C-suites, District Managers and General Managers, so each role can focus on the insights they need to excel at their jobs.

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Benchmarking restaurant locations in Tattle

Why Brands Love Tattle

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More Granular Feedback Data

Tattle uncovers the factors causing each problem, such as whether a low food quality rating is due to temperature, texture or flavor.

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Higher Growth Certainty

Tattle uses Machine Learning to predict how likely each action will increase revenue and satisfaction, so you can better prioritize.

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Hands-on Strategy Coaching

Our Customers Success team provides exclusive data insights and actionable recommendations to help you succeed.

MOD Pizza

“Tattle has become our center of gravity. Over night, we went from 10% of off premise revenue to roughly 80% across our 500 locations. Without Tattle, tracking performance, improvement, and positioning the guest experience as a cultural cornerstone of our business would be nearly impossible. We love our Tattle team.”

Din Tai Fung Restaurant Group

“Tattle is a powerful tool to help gain actionable insight on patterns in the guest experience. It’s a great way to better understand the guest so that you can provide the best possible experience.”

Red's Savoy

“The transparency we are giving our customers is helping to build authentic relationships. We were used to getting 60 reviews in a year. Now we get 60+ reviews in one day.”

Tarka Indian Kitchen

“Having an automated response is fantastic. If it’s a thank you or an apology, it allows us that instant reply to our customers that consumers, in this day and age, have come to expect.”

Farmer Boys

“Tattle continues to be a critical tool for us as we proactively set and validate new objectives. It provides us an avenue to get us direct guest feedback, even as that’s been redirected away from the dine-in experience to 100% drive thru, take-out, and delivery."

Bluestone Lane

“What Tattle has created is transformational, especially for quick serve brands. We love Tattle and are so happy to have this partnership.”