Stats & Analytics Overview

Understanding the Overview Dashboard

The Overview screen displays all the most important metrics at a glance. Based on your user permission setting (single, groupable or global), you might be seeing different stats ranging from a single location view all the way to a brand-level view.

Here’s a breakdown of each item on the “Overview” Dashboard:

• • Filters: The filters at the top allow you to filter and change the report view as you see fit.

• • Customer Experience Rating (CER): This is the first question of the survey asking “How was your overall experience?” It’s similar to the CSAT score brands typically use to measure satisfaction.

• • Customer Responses and Feedback Volume: This shows you a breakdown of your feedback volume on a weekly basis. A few additional stats include:
    • • Responses: Total survey responses submitted within the specified time frame.
      • Experiences: Total number of guest experiences within the specified time frame. This number may be different from the number of survey responses, since the actual order might have been placed on a different date from the date of survey submission.
      • Incidents: Number of survey responses that indicate a CER of 3 starts or below.
      • Locations: Total number locations using Tattle.
• Highest Opportunity: The highest area of opportunity is calculated using Tattle’s artificial intelligence. Across the brand (or locations depending on filters and access), the CER is most likely to increase if this category is the priority. 
  • • • Average Score: The average score of this operational category.
      • Top Box: The percentage of responses that have indicated this operational category as a 5-star rating.
• CER (Customer Experience Rating) Benchmark: 
  • • • Company CER: This is the overall CER of your brand or selected locations.
      • Industry CER: This is the overall CER of all Tattle partners within your specific industry.
• Average Score: The average score of your questionnaires.

• Incident Benchmark:
  • • • Incident Rate: This is the overall incident rate of your brand or selected locations.
      • Industry Rate: This is the overall incident rate of all Tattle partners within your specific industry. 
• Dayparts: This is a high level overview of your dayparts. It shows miscellaneous data by the selected hours. This is customizable within your “Accounts Setup” page. accounts setup page.

• Channels: This is a high level overview of your channels. It shows miscellaneous data by the channel type.

• Groups: This is a high level overview of your groups. It shows miscellaneous data by the group. Groups can be modified within your “Accounts Setup” page accounts setup page. 

• Locations: This is a high level overview of your locations. It shows miscellaneous data by the location. Locations can be modified within your “Accounts Setup” page accounts setup page