How Feedback Fuels Starbird’s
Growth And Innovation
September 13, 2023 – 10am PT | 12pm CT | 1pm ET
Peek behind the curtain and see how the highly-acclaimed, trend-setting Starbird Chicken brand works its magic using guest feedback.
Winner of Nation’s Restaurant News’ Chicken Showdown, and master of product reinvention, Starbird has achieved meteoric success just seven years after its inception in the Bay Area.
What’s the secret behind this highly popular brand? Something simple yet powerful: guest feedback. And most importantly, operationalizing it well.
Hear from Casey Hilder, Starbird’s Director of Marketing, on how the company revolves its culinary inventions, marketing, operations, and technology around guest feedback and customer data, in order to:
- Accurately measure omni-channel guest sentiment
- Successfully launch LTO campaigns and optimize menus
- Align ops, marketing, tech and culinary around company goals
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“Tattle continues to be a critical tool for us as we proactively set and validate new objectives. It provides us an avenue to get us direct guest feedback, even as that’s been redirected away from the dine-in experience to 100% drive thru, take-out, and delivery."
VP of Operations, Farmer Boys
“Tattle has become our center of gravity. Without Tattle, tracking performance, improvement, and positioning the guest experience as a cultural cornerstone of our business would be nearly impossible. We love our Tattle team.”
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"We use Tattle as the early warning detection system of problems. What’s great about Tattle is that it gives you the when, where, what [of each feedback submission], which is the level of details you don’t find on Google or Yelp."
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