Case Study
3Fifteen Gains Full Visibility Into the Guest Experience with Tattle
How 3Fifteen moved from scattered online reviews to centralized reliable customer feedback data that drives operational changes.
Jeremy Johnson, Director of eCommerce
Getting people to review us while their experience is fresh is a game changer.

INDUSTRY
Cannabis

INTEGRATION
AlpineIQ

LOCATIONS
12

PARTNER SINCE
2021
The Challenge
Scattered, untimely feedback
Unreliable reviews
The need for online visibility
Internal communications and goal-setting
The Tattle Solution
Centralized survey collection
Customers receive an automated survey email after a transaction through Tattle’s integration with AlpineIQ, and the 3Fifteen team can communicate with customers in real time to resolve any issues and prevent negative public reviews.

AI-Driven improvement recommendations
Tattle surveys ask guests to rate the specific factors contributing to a positive or negative experience, and uses Machine Learning to recommend the top opportunities for improvement.
“Being able to ask customers specific questions about their experience was
probably one of the biggest advantages we’ve seen with Tattle,” said Jeremy.

Boost online presence and Google rankings
Tattle can automatically prompt customers leaving the highest ratings to review 3Fifteen online. In less than a month, 3Fifteen saw both Grand Rapids locations
on the Google Maps 3-pack, securing the #1 and #3 positions for dispensaries in that area.
“We’ve been able to bolster our online reviews because of Tattle, which has
helped our Google rankings. The immediacy of this impact was huge for us,” said Jeremy.

Easily set objective and communicate with the team
3Fifteen can set monthly objectives based on Tattle’s recommendation of the top opportunities, complemented with specific improvement areas for each category, all within an intuitive dashboard.
“The dashboard is so easy to read. That saves us a lot of time and effort to see
the data, respond to customers, and communicate effectively to the team,” said Dom Cassisi, Marketing Analyst

The Results
3Fifteen rolled out Tattle to all 12 of its locations within a week, receiving over 1,000 survey responses within just one week. Within just a few weeks, the team achieved a Customer Experience Rating higher than the industry average, and an average Incident Rate 5% below the industry average.
%
average score for speed of service
%
rollout across all locations
%
survey completion rate
“Being able to ask customers specific questions about their experience was
probably one of the biggest advantages we’ve seen with Tattle.”
Get a Tattle Demo
To learn more about how successful brands use Tattle to make improvement decisions rooted in customer feedback — book a demo with us today.