Tattle and Google Partner for Beacon-Driven Feedback
Tattle is proud to announce its partnership with Google and Dave & Buster’s (D&B) for the launch of Google Nearby Notifications (GNN) using Signal360’s beacon technology to drive feedback from onsite guests without the use of onsite marketing materials.
The partnership comes at the onset of a growing trend in hospitality among restaurant executives who wish to make Customer Experience Management (CXM) Platforms and Location-Based Technologies/Beacons a more integral part of their customer-facing approach [emarketer].
“We are always seeking innovative ways to gather the most insightful information directly from our customers,” said Helmuth Mayer, Director of Strategic Initiatives for the Dallas-based Dave & Buster’s. “Tattle will allow us to collect more emotionally charged feedback from customers through their mobile devices, helping us reach more millennials.”
Check out the consumer experience below!
Through the launch of this Tattle and beacon-driven feedback initiative, GNN now allows D&B to replace their paper driven feedback process via a receipt weblink with the ability to surface Tattle feedback notifications on the smartphone’s of D&B guests while onsite. The substantial reach of Google’s network and Tattle’s industry leading survey completion rate has enabled D&B to collect 4x more feedback using this approach than its average volume of monthly Yelp reviews.
Due to the success of this exciting partnership development, Tattle aims to continue innovating upon antiquated feedback processes. By empowering hospitality brands to establish their Customer Care infrastructure, Tattle provides the ability to control your online reputation with direct feedback, respond to customers to leverage satisfied or unfavorable feedback, and measure guest satisfaction across their locations about the areas you care about most.