Tom Colicchio’s ‘Wichcraft Rolls Out to All Locations


Founded by restaurateur and five-time James Beard Award winner, and Top Chef head judge, Tom Colicchio and his trusted sous chef and co-founder Sisha Ortuzar, 'Wichcraft is a New York City staple. 

Colicchio and Ortuzar opened the first in their fast-casual sandwich shop concept in 2003. With decades of fine dining restaurant experience between them, ’Wichcraft was conceived as the perfect post-shift chef meal – delicious scraps of the best cuts of meat and local produce piled high between two pieces of bread. It quickly caught fire with foodies and novices alike, who trusted ’Wichcraft for their inventive flavor combinations, quality ingredients, and thoughtful service. 

With superior sandwiches still at their core, ‘Wichcraft serves locally baked breads, housemade condiments, super grains and legumes, and wild and domestic sustainable seafood to create balanced seasonal flavor combinations.

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Tattle + OLO Team-Up for Digital Ordering Feedback Collection

Tattle is proud to announce it is teaming up with OLO by launching feedback for digital ordering! OLO, the leader in digital ordering has 160 brands and serves over 43 million hungry users.

The collaboration comes as online ordering continues to increase, offering customers a convenient way to skip the line for carryout and/or place a delivery order. More recently, Yum! Brands, the parent company of Taco Bell, KFC, and Pizza Hut, announced that digital ordering now makes up almost 50% of their total delivery and carryout sales in the U.S. Times are a-changin’!

Tattle is helping brands like Garbanzo Mediterranean Fresh close the loop on feedback. “We use mobile ordering to make our customers’ lives more convenient. But digital ordering can often be the black box of feedback,” says James Park, CEO of Garbanzo. “Through our Tattle and OLO collaboration, we will now be able to collect valuable data about the digital ordering experience, something that has been nearly impossible to quantify to this point.”  

Tattle seeks to fill the gap that currently exists in the digital ordering space, allowing brands to close the loop once a customer walks out of the store with their meal or receives its delivery order. Tattle’s ability to improve transparency across a rapidly growing yet unmonitored revenue channel will allow brands to track an entirely new customer service driven data set for continuous improvement.

Due to the application of this new and exciting technology development, Tattle aims to continue innovating upon antiquated feedback processes and personalizing the guest experience for hospitality brands—allowing their customers to communicate directly with internal operations teams as opposed to taking their complaints to social sites and open forums.

Through empowering hospitality brands to establish their Customer Care infrastructure, Tattle provides the ability to control online reputation with direct feedback, respond to customers to leverage satisfied or unfavorable feedback, and measure guest satisfaction across their locations about the areas they care about most. 

Fresh&Co, Lolita's Restaurants, INDAY & The Mill join Tattle


With 15 locations in Manhattan and further expansion on the way, Fresh&Co has found a perfect formula for achieving their mission to feed the city creative, healthy and fresh meals. That’s because they source the freshest ingredients from local farmers who share their same commitment to excellence. Creating seasonal dishes that are colorful, delicious, and packed with flavor!

Offering an array of vegetarian, vegan and gluten-free menu options to satisfy every taste bud, from signature chopped salads and homemade soups, to sandwiches, market fresh bowls and cold-pressed juices, Fresh&Co is the go-to spot for hungry New Yorkers who want chef-designed healthy meals —fast.

With ingredients sourced from farms in the Hudson Valley and Long Island, Fresh&Co prides themselves on making everything from scratch daily. Living by the motto “Keep it real and keep it delicious.”

Lolita's Restaurants:

Since 1984 Lolita’s Mexican Restaurants has provided quality food to the communities in which they operate. A family business from the onset, all of Lolita’s recipes come from the family’s experience and a fine legacy of Mexican cuisine. Because Lolita’s believes that patience is the essence of fine Mexican food, they pour their time, energy, and passion into classic and generations-old recipes. Combining quick service with quality and freshness their customers have come to love.

Everything Lolita’s prepares follows this tradition from their beans, which they make from scratch, to their aromatic long-grain rice and tender meats, which they cook all day. All their veggies are locally sourced and chopped daily and served with just-made tortillas

With over five decades’ of experience in the Mexican food business, Joaquin and Dolores (“Lolita”) Farfan have put their culinary expertise and love for community into all they do. They see their customers as their guests, and their employees are their team.

When the Farfans started Lolita’s, they sought to support their growing family and serve excellent Mexican food. The top sellers include carne asada burritos, bean & cheese burritos, and rolled tacos with guacamole. Lolita’s continues these traditions providing high-quality ingredients with flavor and texture each and every day.


Indian cuisine is rooted in the belief that food should provide nourishment for your body and balance for your life. INDAY is born from this tradition: a place where you don't have to decide between eating delicious, exciting food and eating mindfully and nutritiously. Inspired by the traditional food of Indian by way of California, INDAY is serving 100% gluten free, antibiotic-free meats, local vegetables and organic beverages. Making INDAY’s meals light, bright and made fresh daily in the open kitchen.

The first thing you might notice about Inday is how nice it looks. It’s a clean and modern space serving healthy Indian-inspired build-your-own rice, grain and veggie bowls with toppings like cauliflower “rice,” turkey meatballs, and coconut chutney.

“I grew up in New York, and I ate a very different way than I think Indian food is presented here,” says founder Basu Ratnam, whose parents were born in India but, he says, were influenced by California cuisine. “We ate food that had Indian spices but it was just lighter and cleaner. We’re not religious about health, we just want to feel good when we eat.”

The Mill:

The Mill is a fast-casual restaurant concept with 2-locations in the heart of Manhattan. Specializing in fresh, made-to-order food for hungry New Yorkers on-the-go. To achieve success the entire team at The Mill adheres to three guiding principles.

1) To deliver healthy and quality food offerings by purchasing only the best quality ingredients

2) To provide positive and helpful services at all times

3) To offer diners a menu with fair prices and items that can be customized to meet their needs

With over 35 years of experience in the fast-casual New York City market, the Mill is proud to introduce this concept featuring gourmet soups and sandwiches, make-your-own salads, hot entrees and delicious baked goods and dessert sweets.

The Tattle Choice:

All 4-restaurants have made the creation of unforgettable customer experiences of paramount importance to their mission. Being able to have an open flow of digital communication between their customers and all their locations fits nicely with this ethos. Tattle also gives each the ability to identify their community of net-promoters, essential to their continued success. By creating a closed-loop approach to feedback Tattle’s platform allows these restaurants to understand the sentiment of their customers and know truly that the product they are achieving across all of their locations remains at the highest level of excellence.

Getting direct feedback has become essential to restaurants with so many other social media sites and open forums available to unhappy customers. Being able to capture feedback internally can help brands retain control of their online reputation, identify top promoters and build stronger relationships by responding directly to customers.

 Each team needed Tattle for the following reasons:

  • To collect more feedback in real-time from onsite guests
  • To get in front of poor reviews before they end up on social media sites
  • To maintain the ability to respond to their customers quickly and privately
  • To curate positive feedback through Tattle to Yelp on their own accord
  • To grow their business by nurturing the relationships of first time customers

Welcome to Tattle: Fresh&Co, Lolita's Restaurants, INDAY and The Mill